Search engine optimization can seem straightforward. All you have to do is find the right keywords and place them in your content, right? Wrong! It’s a bit more sophisticated than that and takes the skills of Glendora SEO services to get the job done right.

When it comes to creating content, more than the “right” keywords determine your site’s domain authority and search engine rankings. Let’s examine what search engines use to rank your content and how an SEO company in Glendora can help.

What You Absolutely Need to Rank

Not all content is created equally. However, there are a few components every piece of content needs to have to rank. At the very base of the pyramid is crawl accessibility. As a professional SEO service in Glendora knows, the search engines need to find your content.

Crawl accessibility means just that. It’s something search engines find, recognize, and index. In other words, the search engine knows it exists and can return it in the results when someone searches for the associated topic.

The next layer online content needs is to be compelling. It’s got to answer the question the person was searching for. Let’s say your content contains keywords like “pool services in Austin, Texas.” However, the article isn’t about pool services in Austin, Texas.

Instead, it’s an article about how to keep your lawn looking green during the hot summers. If people search for “pool services in Austin, Texas” and click on that article, it’s not going to be relevant. Nor does it answer the searcher’s intent. Your ranking will drop for that phrase.