Keyword research is a part of search engine optimization or SEO. But few business owners understand all its complexities or have time to do it. Using a professional SEO service in Granada Hills is a viable alternative to trying to tackle keyword research on your own.
Some of the most critical components of keyword research include what consumers are searching for, how many are searching, and what formats they prefer to get the answers in.
If your business hasn’t worked with an SEO company in Granada Hills before, look at your current results. Are they where you want them to be? If not, your company needs the experts to handle your SEO campaign.
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Keyword research starts with goals and strategies. You’ve got to identify the following:
- Who your target audience is
- Your audience’s pain points and interests
- Keywords and search phrases your audience is typing into search engines
- Keywords your competitors are ranking for
- Which keywords and topics you want to rank for
Now, think about this. Do you have the time and tools to do all of this in-house? Small business owners often think they can handle it. But the truth is you have enough hats to wear.
Keyword research and content strategy are intense. Even large enterprises struggle with it at times and have to work hard to gain domain authority. It isn’t guaranteed.
Not to mention, search engines are constantly updating criteria and algorithms. What works today probably isn’t going to work tomorrow. When keyword research first started, it was about putting as many repetitive words in the content as possible. Now, that’s keyword stuffing.
And it’s a big no-no. You want to incorporate keywords strategically, which means just enough to trigger search engine results. But not enough to downgrade your page rank.
